Tuesday, March 16, 2010

Buy Outs

Big news in the biz this week that Phillips-Van Heusen bought Tommy Hilfiger for a modest $3 Billion. The big buy is expected to burgeon Hilfiger's presence in the market, both at home and abroad. My very first internship was at Tommy Hilfiger in midtown, stuffing endless gift bags with luscious Tommy Girl and other goodies for a PR event. (I was hooked on fashion from my first paper cut.)

PVH is no stranger to acquiring American brands (IZOD, Bass, Calvin Klein, Arrow, to name a few). Though Ralph Lauren has become the synonym for classic, preppy American style, Tommy deserves his own share of the genre. (We can forgive and forget when it comes to the terrible reality show featuring Mr. Hilfiger's daughter, called Rich Girls, where she paraded into his design studio and, to the horror of the onlooking design staff, proceeded to make adjustments to their work with her abundance of non existence skill and experience.) Hilfiger's crisp, clean, yacht worthy pieces make you want to call in sick in favor of a waspy polo match (or perhaps a college frat style golf party). The fashion foodies can look forward to an expansive array of sailor stripes and cotton cables in the seasons ahead.

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