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Calling Diesel 'fashion' is almost a stretch these days, as its more akin to tacky lingerie than style fit for the world outside the bedroom. I remember the days I would order a pair of the $180 jeans from my dorm room at college, and run excitedly back from the mail room when they'd arrive. A night at the Jug was infinitely more fun in a pair of hip-hugging, boot cut Diesels ('straight' and 'skinny' didn't come into vocabulary until the year I graduated from college). My friend from my days at Ann Taylor left the style stalwart to work at Diesel in 2006, and when they passed out colorful condoms to everyone on Friday afternoons, she knew she had made quite the culture shift.
Perhaps the ads will give law students a needed distraction in the days before final exams (a time I now relish and won't even read for pleasure during).
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