If I had several million lying around, I would definitely make a high risk investment with the potential for an equally high yield, perhaps a struggling new designer, or a solar powered hair iron. The 2 private equity firms that put their heads together and decided to buy J.Crew for a reasonable $3 billion this past November certainly had the right idea (and stock prices have confirmed consumer confidence of this decision).
Since the end of turkey day, I've been anxiously awaiting any sign of the new ownership in the brand's veneer, hoping that it doesn't manifest in another price tag hike, and that any impact is rather minimal, akin to a new microderm abrasion peel rather than a face lift. So far so good- spring appears to be eternal, ethereal, and inspiring of trips to the tropics, as per the usual. (I've found a few one-piece bathing suits I'll be needing for post-baby summer days at our private community pool, so cute that I will hardly be missing my usual bikinis. My good friend is planning her May honeymoon, and has stocked up on much of the January capsule resort wear, making me both excited for the pictures, and jealous that I can't also take another honeymoon this spring).
But the longer term effects of transition into the private sector have yet to be seen. Reports predict 'aggressive' store expansion, and this always carries a risk. Part of what makes a brand so enticing is its mild accessibility, both in terms of price and location, and anything as pervasive as McDonalds loses something. But we will wait with baited breath for what lies ahead!